Trademark Battles – Cleveland Guardians, pt 1
Have you heard? The Cleveland Indians, a MLB team, are planning to rename themselves to the “Cleveland Guardians.” One little problem: that... Read More
How Important Is A Fictitous Name Or Trade Name?
The basics of fictitious names or trade names. Our video discusses the legal concept of Fictitious Name, also known as a “DBA”... Read More
What If Someone Else Gets A Trademark On My Company Name?
I have been discussing what happens when you wait too long to register a federal trademark on your company’s name. (See Article 1 and Article... Read More
Can You Trademark Your Company Name After Someone Else Starts Using It?
The Trademark Dilemma In a previous post I discussed the scenario where Alex, a (hypothetical) successful business owner in Virginia, discovered that someone else... Read More
What You Should Be Working On Right Now, Part III
Be confident while investing in building your brand by getting a trademark. This post is the third in a five-part series on... Read More
Trademark Defense: Seeing Red (Bull!)
Red Bull has picked a trademark fight over the name of a little Virginia Brewery called Old Ox. What’s at stake? A trademark... Read More
Memorable Brand Names And Trademark
There’s a cool article here in Inc.com about the process of finding a memorable name for your company or product. Note that naming is not only about... Read More
Learn From Government’s Mistakes
The infrastructure of your company is the ideas it was built on. Don’t do what governments do with their infrastructure. You should budget... Read More
Available Brand Names: A Trap?
Should you jump on an available brand name, just because it is cool and the domain url is not taken? This website encourages you... Read More
Terms Of Use For Your Website
You have certainly experienced websites that require you to click “I Agree to the Terms of Use” somewhere before you can use... Read More
Disclaimer For Your Website?
Should you have a Disclaimer on your website, and if so how should you go about putting it on there to make... Read More
Disclaimer, or Terms of Use, or Privacy Policy?
You see these things on some web sites. What are they and should your website have one of more of them? Overview... Read More
Personal Branding—A Comment
In a recent article published on Linked In, Nicolas Bordas discusses personal branding (Thanks to John Aggrey for the link). I have... Read More