Business Value Is Created By Ideas Not Labor
Entrepreneurs want to create business value. How do you do that? Karl Marx’s said that the value in a product derives from... Read More
Symbols Of A Successful Entrepreneur
Semiotics are important in your marketing, as Seth Godin reminds us in his book, This Is Marketing. Your semiotics are the... Read More
Trademark Battles – Cleveland Guardians, pt 1
Have you heard? The Cleveland Indians, a MLB team, are planning to rename themselves to the “Cleveland Guardians.” One little problem: that... Read More
Trademarks and Rip-Offs
Many entrepreneurs have at least one trademark in their company; some have many. Trademarks, once registered, can last forever as long as... Read More
Common Trademark Issues Most People Don’t Know About
Most entrepreneurs have a decent basic grasp of trademark: it protects your name or tagline and keeps other people from using it,... Read More
How Important Is A Fictitous Name Or Trade Name?
The basics of fictitious names or trade names. Our video discusses the legal concept of Fictitious Name, also known as a “DBA”... Read More
What If Someone Else Gets A Trademark On My Company Name?
I have been discussing what happens when you wait too long to register a federal trademark on your company’s name. (See Article 1 and Article... Read More
Can You Trademark Your Company Name After Someone Else Starts Using It?
The Trademark Dilemma In a previous post I discussed the scenario where Alex, a (hypothetical) successful business owner in Virginia, discovered that someone else... Read More
What If You Don’t Trademark Your Company Name?
The Conflict Of The Same Name It has taken a couple of years since starting up, but Alex’s company, Dynamic Drivers, LLC,... Read More
Copyright vs Trademark
[BONUS: I will be talking about this topic on Nov 16, 2017 at McLean Business Forum. Join me and 50+ other entrepreneurs... Read More
When to Apply for a Trademark
[BONUS: I will be talking about Trademark (and Copyright) on Nov 16, 2017 at McLean Business Forum. Join me and 50+ other entrepreneurs... Read More
Employee Engagement–Beat The Odds
A January Gallup poll reported that only 31.5% of the corporate workforce is engaged, 51% is not engaged and 17.5% is actively disengaged. I suggest that you... Read More
When Should You Apply For Trademark
When Should You Apply For Trademark? I get this question about trademarks a lot from entrepreneurs who are just starting up. The... Read More
What You Should Be Working On Right Now, Part III
Be confident while investing in building your brand by getting a trademark. This post is the third in a five-part series on... Read More
Trademark Defense: Seeing Red (Bull!)
Red Bull has picked a trademark fight over the name of a little Virginia Brewery called Old Ox. What’s at stake? A trademark... Read More
What You Should Be Working On Right Now, Part I
This post is the first part of a series on the most important thing you—the entrepreneur, or soon to be one—should be... Read More