{"id":1048,"date":"2014-12-03T09:30:17","date_gmt":"2014-12-03T09:30:17","guid":{"rendered":"https:\/\/www.argentplacelaw.com\/?p=1048"},"modified":"2022-12-20T09:59:37","modified_gmt":"2022-12-20T14:59:37","slug":"memorable-brand-names-trademark","status":"publish","type":"post","link":"https:\/\/www.argentplacelaw.com\/2014\/12\/memorable-brand-names-trademark\/","title":{"rendered":"Memorable Brand Names And Trademark"},"content":{"rendered":"

\"Secrets<\/a><\/p>\n

There’s a cool article here<\/a>\u00a0in Inc.com<\/em>\u00a0about the process of finding\u00a0a memorable name for your company or\u00a0product. Note that naming is\u00a0not only about creativity; the legal aspects of trademark must be considered.<\/p>\n

A trademark is a name, graphical logo, or other device that associates a product or service with the supplier of that product or service. Trademark law is a type of intellectual property law that protects consumers because when they see a a familiar\u00a0name on a product\u00a0they\u00a0can be certain of that product’s\u00a0source.\u00a0Trademark law also protects the company that owns the trademark against competitors who would otherwise unfairly capitalize on the good will associated with the name.<\/p>\n

Consumers\u00a0occasionally might intentionally buy a knock-off of a famous brand to project\u00a0the appearance of being able to afford that brand without having to pay for its quality. But when they\u00a0really want the quality of the famous brand, they\u00a0would be very disturbed to learn that the product they\u00a0purchased was improperly labeled. Trademark law protects the company in the the first case, and protects the consumer\u00a0in the second case.<\/p>\n

If done properly, the name of your company or product will itself contribute to its value. If done improperly, your memorable\u00a0name could be a source of headache if it is already in use by someone else in an industry comparable\u00a0to yours. To avoid the cost and embarrassment of unintentional infringing on someone else’s property, always have\u00a0a trademark search done before settling on or using a name. Then apply to the US Patent and Trademark Office to register your own trademark on that name.<\/p>\n

If you want to learn more about the trademark process, consult an\u00a0intellectual property attorney or consider coming to one of the workshops taught\u00a0by Argent Place Law. A schedule of\u00a0upcoming\u00a0workshops can be found on the Business Education<\/a>\u00a0page of our website, or call the firm at 703-539-2518 to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s a cool article here\u00a0in Inc.com\u00a0about the process of finding\u00a0a memorable name for your company or\u00a0product. Note that naming is\u00a0not only about creativity; the legal aspects of trademark must be considered. A trademark is a name, graphical logo, or other device that associates a product or service with the supplier of that product or service…. <\/p>\n

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Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,70,60,63],"tags":[71,85,83,81],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.argentplacelaw.com\/wp-json\/wp\/v2\/posts\/1048"}],"collection":[{"href":"https:\/\/www.argentplacelaw.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.argentplacelaw.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.argentplacelaw.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.argentplacelaw.com\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":1,"href":"https:\/\/www.argentplacelaw.com\/wp-json\/wp\/v2\/posts\/1048\/revisions"}],"predecessor-version":[{"id":11713,"href":"https:\/\/www.argentplacelaw.com\/wp-json\/wp\/v2\/posts\/1048\/revisions\/11713"}],"wp:attachment":[{"href":"https:\/\/www.argentplacelaw.com\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.argentplacelaw.com\/wp-json\/wp\/v2\/categories?post=1048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.argentplacelaw.com\/wp-json\/wp\/v2\/tags?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}