What You Should Be Working On Right Now, Part III
Be confident while investing in building your brand by getting a trademark. This post is the third in a five-part series on... Read More
Trademark Defense: Seeing Red (Bull!)
Red Bull has picked a trademark fight over the name of a little Virginia Brewery called Old Ox. What’s at stake? A trademark... Read More
What You Should Be Working On Right Now, Part I
This post is the first part of a series on the most important thing you—the entrepreneur, or soon to be one—should be... Read More
Memorable Brand Names And Trademark
There’s a cool article here in Inc.com about the process of finding a memorable name for your company or product. Note that naming is not only about... Read More
Food Without Brands
Imagine walking into a grocery store and never having to go through the psychological challenges that go along with purchasing products. Imagine... Read More
Learn From Government’s Mistakes
The infrastructure of your company is the ideas it was built on. Don’t do what governments do with their infrastructure. You should budget... Read More
Copyright Authorship Or Copy-Ship
There’s a common misconception about copyright law: Once a work is copyrighted no one else can get a copyright on it. This... Read More
Top 5 Reasons why you should attend the Trademark Registration Workshop
If you need more convincing why you should attend the Trademark Registration Workshop, here are some things to consider: Learn the background,... Read More
The 3 Most Valuable Business Assets Your Company Can Have
When asked what contributed to their success, many entrepreneurs say they have the best people. Sorry to burst your bubble, but that’s... Read More
One Way To Handle Trademark Infringement
I had to interrupt my series on disclaimers, privacy policies and terms of use for this tidbit of trademark temerity. A brewer... Read More
Personal Branding—A Comment
In a recent article published on Linked In, Nicolas Bordas discusses personal branding (Thanks to John Aggrey for the link). I have... Read More
NDA and Trade Secrets vs. An Intellectual Property Plan
I get requests for free Non-Disclosure Agreement (NDA) templates all the time. If contracts were food, template NDAs would be junk food:... Read More
Domain Name Vs. Trademark, Part III
So you’ve done a trademark search and found that no one owns the trademark for your company name. Is it safe (and... Read More
Domain Name Vs. Trademark, Part II
What do you look for when you search the federal database of registered trademarks to make sure your name does not infringe... Read More
Domain Name Versus Trademark, Part I
I’ve heard it many times: “I checked that the domain name I want is available, why isn’t that enough?” Registering an internet... Read More
Self Protect When Dealing With Big Partners
If you have a product to sell, chances are you have one major customer with whom you have partnered–a company with a... Read More